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  • Track: Innovation

    Tue 29
    13:15h
    Speeches | PROFESSIONAL CONFERENCES Innovation

    Publishing 4YFN: Trends that will define the publishing market through 2030

    2026-09-29 13:15 2026-09-29 13:50 Europe/Madrid Publishing 4YFN: Trends that will define the publishing market through 2030

    Ponente:
    Javier Celaya (Fundador de Dosdoce.com)

    Zona: CC1 – Sala 1.1
    Tue 29
    13:15h - 13:50h Zona: CC1 – Sala 1.1 Professional Visitor Access
    12:25h
    Speeches | PROFESSIONAL CONFERENCES Innovation

    The backlist as a business: From passive catalog to profitable catalog

    2026-09-29 12:25 2026-09-29 13:00 Europe/Madrid The backlist as a business: From passive catalog to profitable catalog

    A publisher’s backlist is one of its most undervalued assets. This session will explore the tools that can help reactivate it, as well as new monetization models that can turn it into a renewed source of revenue.

    Ponente:
    Arantxa Mellado (Analista y consultora editorial en DataLibriy Actualidad Editorial)

    Zona: CC1 – Sala 1.1
    Tue 29
    12:25h - 13:00h Zona: CC1 – Sala 1.1 Professional Visitor Access
    11:35h
    Speeches | PROFESSIONAL CONFERENCES Innovation

    From ONIX to the reader. How sales channels transform publishing data into visibility and sales

    2026-09-29 11:35 2026-09-29 12:15 Europe/Madrid From ONIX to the reader. How sales channels transform publishing data into visibility and sales

    This session will examine metadata flows and their importance for book discoverability from the perspective of the bookselling channel, both online and in physical bookstores, with insights from DILVE, Amazon, and Casa del Libro.

    Ponentes:
    Inés Miret (Directora de Neturity)
    Ángela Portela (Productowneren Casa del Libro)
    Ignacio Ugalde (Productmanager en Casa del Libro)
    Martín Rodríguez (Senior vendormanager en Amazon)

    Zona: CC1 – Sala 1.1
    Tue 29
    11:35h - 12:15h Zona: CC1 – Sala 1.1 Professional Visitor Access
    10:45h
    Speeches | PROFESSIONAL CONFERENCES Innovation

    From asset to archive: Data as a lever for innovation in the publishing business

    2026-09-29 10:45 2026-09-29 11:25 Europe/Madrid From asset to archive: Data as a lever for innovation in the publishing business

    Ponentes:
    Luisa Gutiérrez (Directora editorial área edición general de Grupo Anaya)
    Aurora Cuito (Gerente de Libros del Asteroide)

    Zona: CC1 – Sala 1.1
    Tue 29
    10:45h - 11:25h Zona: CC1 – Sala 1.1 Professional Visitor Access
    10:00h
    Speeches | PROFESSIONAL CONFERENCES Innovation

    Future scenarios in the publishing industry: Beyond Fahrenheit 451?

    2026-09-29 10:00 2026-09-29 10:35 Europe/Madrid Future scenarios in the publishing industry: Beyond Fahrenheit 451?

    Artificial intelligence, new cultural consumption habits, and the evolving economic and regulatory landscape are transforming the publishing ecosystem. Using strategic foresight tools, this session will explore possible future scenarios for the book industry and the decisions that publishers, authors, and other sector stakeholders can make today to prepare for them.

    Ponente:
    Isabel Fernández Peñuelas (Investigadora y Directora de Estudios de Futuros)

    Zona: CC1 – Sala 1.1
    Tue 29
    10:00h - 10:35h Zona: CC1 – Sala 1.1 Professional Visitor Access
    Wed 30
    12:30h
    Speeches | ÁGORA Innovation

    From Publishing Knowledge to Delivering Intelligence: New AI-Powered Publishing Products

    2026-09-30 12:30 2026-09-30 12:55 Europe/Madrid From Publishing Knowledge to Delivering Intelligence: New AI-Powered Publishing Products

    ChatGPT turns published knowledge into answers that can fall outside the control of authors and publishers. We will show how Uthereal transforms scientific, technical and educational content into AI agents while preserving sources, authorship and intellectual property. This enables the creation and monetization of new digital products, such as AI assistants, educational tools and professional solutions.

    Ponente:
    Víctor JimézRodríguez (Foundingreserachengineer)


    Empresa/Institución:
    UtherealAI

    Agora
    Wed 30
    12:30h - 12:55h Agora Professional Visitor Access
    Thu 01
    12:00h
    Speeches | ÁGORA Innovation

    Letraria: An Ecosystem for the Written Word

    2026-10-01 12:00 2026-10-01 12:25 Europe/Madrid Letraria: An Ecosystem for the Written Word

    Ponente:
    Marcos González (Fundador)


    Empresa/Institución:
    Letraria

    Agora
    Thu 1
    12:00h - 12:25h Agora Professional Visitor Access
    11:00h
    Speeches | PROFESSIONAL CONFERENCES Innovation

    International Book Fairs and Digital Platforms: A Necessary Hybrid Model for Business Meetings

    2026-10-01 11:00 2026-10-01 11:50 Europe/Madrid International Book Fairs and Digital Platforms: A Necessary Hybrid Model for Business Meetings

    How can a crisis create an opportunity? The COVID-19 pandemic forced us to rethink the management of book fairs through digital platforms, and many of these changes remain in place today.

    Drawing on data, institutional experience, and a case study from Latin America, this session explores book fairs as spaces for circulation, business, and visibility, enhanced by technology.

    Ponente:
    Susan Montalvo Baca (Gestora Cultural y Gerenta General de Quriosa Soluciones Digitales)

    Presentación y comentarios:
    Jaime Iván Hurtado (Fundador y CEO de Hipertexto Netizen)

    José Manuel Anta
    (Federación de Gremios de Editores de España)

    Zona: CC1 – Sala 1.1
    Thu 1
    11:00h - 11:50h Zona: CC1 – Sala 1.1 Professional Visitor Access
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