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    International Book Fairs and Digital Platforms: A Necessary Hybrid Model for Business Meetings

    Innovation

    Thursday 01, 11:00h - 11:50h | Zona: CC1 – Sala 1.1 Professional Visitor Access
    2026-10-01 11:00 2026-10-01 11:50 Europe/Madrid International Book Fairs and Digital Platforms: A Necessary Hybrid Model for Business Meetings

    How can a crisis create an opportunity? The COVID-19 pandemic forced us to rethink the management of book fairs through digital platforms, and many of these changes remain in place today.

    Drawing on data, institutional experience, and a case study from Latin America, this session explores book fairs as spaces for circulation, business, and visibility, enhanced by technology.

    Ponente:
    Susan Montalvo Baca (Gestora Cultural y Gerenta General de Quriosa Soluciones Digitales)

    Presentación y comentarios:
    Jaime Iván Hurtado (Fundador y CEO de Hipertexto Netizen)

    José Manuel Anta
    (Federación de Gremios de Editores de España)

    Zona: CC1 – Sala 1.1

    How can a crisis create an opportunity? The COVID-19 pandemic forced us to rethink the management of book fairs through digital platforms, and many of these changes remain in place today.

    Drawing on data, institutional experience, and a case study from Latin America, this session explores book fairs as spaces for circulation, business, and visibility, enhanced by technology.

    Ponente:
    Susan Montalvo Baca (Gestora Cultural y Gerenta General de Quriosa Soluciones Digitales)

    Presentación y comentarios:
    Jaime Iván Hurtado (Fundador y CEO de Hipertexto Netizen)

    José Manuel Anta
    (Federación de Gremios de Editores de España)

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