Speeches
The backlist as a business: From passive catalog to profitable catalog
Tuesday 29, 12:25h - 13:00h
| Zona: CC1 – Sala 1.1
Professional Visitor Access
2026-09-29 12:25
2026-09-29 13:00
Europe/Madrid
The backlist as a business: From passive catalog to profitable catalog
A publisher’s backlist is one of its most undervalued assets. This session will explore the tools that can help reactivate it, as well as new monetization models that can turn it into a renewed source of revenue.
Ponente:
Arantxa Mellado (Analista y consultora editorial en DataLibriy Actualidad Editorial)
A publisher’s backlist is one of its most undervalued assets. This session will explore the tools that can help reactivate it, as well as new monetization models that can turn it into a renewed source of revenue.
Ponente:
Arantxa Mellado (Analista y consultora editorial en DataLibriy Actualidad Editorial)