Track: Digital Transformation

2 de cada 3 ventas digitales ya usan medios de pagos locales, y el checkout sigue siendo la etapa donde más se abandona el carrito. Ahí se decide si vendes o pierdes la venta. Descubre el ADN de la internacionalización exitosa: pricing por país, monedas locales, checkout sin fricción, y cómo generar ventas cuando te buscan en ChatGPT o Gemini. Publica.la convierte estos desafíos en ingresos y, a tu editorial, en un negocio global sin fricciones.

Readers are discovering books in an increasingly diverse range of settings. We examine how the search for, recommendation of, and visibility of books are changing, and what opportunities this new landscape presents for publishers and their catalogs.

Roundtable discussion on the opportunities offered by literary intellectual property (IP) to strengthen collaboration between the publishing and audiovisual industries. Based on the key findings of the Report on the Impact of Literary Adaptations on the Spanish Audiovisual Industry, commissioned by the Institut français de Madrid and prepared by Culturia, representatives from the publishing, audiovisual and institutional sectors will discuss the evolution of the literary adaptation market, rights circulation, and the opportunities generated by literary adaptations, drawing on a recent adaptation case study as a reference.

The book industry faces a paradox: more books are being published than ever, yet it has never been harder for each title to find its place. Overproduction, returns, and commercial know-how that often exists only in each sales professional’s head. Using real-life cases from production, we will show how Bookseer’s (Kelmia) AI addresses these challenges: a decision-making layer on top of the ERP, with human validation at every step. No hype: technology that already works, developed by a team with decades of experience in the book industry.

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