Track: Digital Transformation

How to Transform a Book into a Digital Ecosystem of Content, Training and Community, Using AI as a Tool to Expand the Author’s Reach and Autonomy

Ponente:
Ximo González –Coach Editor, Editorial Antahkarana
Saturnino de la Torre de la Torre –Catedrático emérito de Didáctica e Innovación Educativa de la Universidad de Barcelona. Autor participante en el proyecto Autores en Mercados Digitales de Editorial Antahkarana.

Empresa/Institución:
Editorial Antahkarana

2 de cada 3 ventas digitales ya usan medios de pagos locales, y el checkout sigue siendo la etapa donde más se abandona el carrito. Ahí se decide si vendes o pierdes la venta. Descubre el ADN de la internacionalización exitosa: pricing por país, monedas locales, checkout sin fricción, y cómo generar ventas cuando te buscan en ChatGPT o Gemini. Publica.la convierte estos desafíos en ingresos y, a tu editorial, en un negocio global sin fricciones.

Ponente:
Nicolas Parola (Chief Product Officer)

Empresa/Institución:
Publica.la

Ponente:
Andrea Llop (Product Manager)

Empresa/Institución:
Urano World

Readers are discovering books in an increasingly diverse range of settings. We examine how the search for, recommendation of, and visibility of books are changing, and what opportunities this new landscape presents for publishers and their catalogs.

Ponente:
Pilar Maldonado (Responsable comercial del área editorial)

Empresa/Institución:
Gesedi/ Trevenque

Roundtable discussion on the opportunities offered by literary intellectual property (IP) to strengthen collaboration between the publishing and audiovisual industries. Based on the key findings of the Report on the Impact of Literary Adaptations on the Spanish Audiovisual Industry, commissioned by the Institut français de Madrid and prepared by Culturia, representatives from the publishing, audiovisual and institutional sectors will discuss the evolution of the literary adaptation market, rights circulation, and the opportunities generated by literary adaptations, drawing on a recent adaptation case study as a reference.

Ponente:
Germán Mori (Director)
Mar Medir, Coordinadora de Producción en Diagonal y Presidenta de Producció.
Anna Guarro, Direcciód'IndústriesCreatives de l'ICUB, Ajuntamentde Barcelona.
Maite Carranza, Escritora, guionista y docente. Coguionista de la adaptación de su libro La película de la vida para la gran pantalla, Olivia y el terremoto invisible, ganadora del Premio Gaudí a la Mejor Película de Animación 2026. Germán Mori, Director de Culturiay Director de Festival ANFIBIA.

The book industry faces a paradox: more books are being published than ever, yet it has never been harder for each title to find its place. Overproduction, returns, and commercial know-how that often exists only in each sales professional’s head. Using real-life cases from production, we will show how Bookseer’s (Kelmia) AI addresses these challenges: a decision-making layer on top of the ERP, with human validation at every step. No hype: technology that already works, developed by a team with decades of experience in the book industry.

Ponente:
Francisco Muñoz Bosch (CEO)

Empresa/Institución:
KelmiaCloud S.L.

Want to bring your catalog to the audiobook market without taking on unnecessary costs, delays, or complexity? Discover the solution Urano World uses to produce, adapt, and scale its audio content, and access it with the support of Digital Booster, your specialized partner.

Ponente:
Andrea Llop(ProductManager)

Empresa/Institución:
Urano World