The Power of Literary IP: Partnerships Between the Publishing and Audiovisual Industries

Roundtable discussion on the opportunities offered by literary intellectual property (IP) to strengthen collaboration between the publishing and audiovisual industries. Based on the key findings of the Report on the Impact of Literary Adaptations on the Spanish Audiovisual Industry, commissioned by the Institut français de Madrid and prepared by Culturia, representatives from the publishing, audiovisual and institutional sectors will discuss the evolution of the literary adaptation market, rights circulation, and the opportunities generated by literary adaptations, drawing on a recent adaptation case study as a reference.